LIVE EVENT
The New SEO Playbook:
How to Get Found, Trusted, and Chosen by AI in 2027
LIVE EVENT
The New SEO Playbook:
How to Get Found, Trusted, and Chosen by AI in 2027
with Phil Risher
Wednesday, October 21, 2026
11:00 AM EST (45 Minutes)
The way homeowners find home service businesses is changing. Learn the new playbook for getting your business found, recommended, and ultimately chosen as Google Search shifts toward AI answers and AI agents. SEO isn't just about getting the click anymore.
For years, the playbook was simple: Rank on Google → Get the click → Convert the visitor.
But that's changing. Homeowners are asking longer, more conversational questions. AI platforms can answer those questions without sending someone to your website. And now we're entering the next phase: AI agents that can actually research businesses and take actions for consumers.
That means the question is no longer just: “Does my business rank on Google?” The question going into 2027 is: “When someone asks AI who they should hire, does it find, trust, and choose my business?” In this free 45-minute live event, Phil Risher will break down the new SEO playbook home service businesses need to understand going into 2027.
The way homeowners find home service businesses is changing. Learn the new playbook for getting your business found, recommended, and ultimately chosen as Google Search shifts toward AI answers and AI agents. SEO isn't just about getting the click anymore.
For years, the playbook was simple: Rank on Google → Get the click → Convert the visitor.
But that's changing. Homeowners are asking longer, more conversational questions. AI platforms can answer those questions without sending someone to your website. And now we're entering the next phase: AI agents that can actually research businesses and take actions for consumers.
That means the question is no longer just: “Does my business rank on Google?” The question going into 2027 is: “When someone asks AI who they should hire, does it find, trust, and choose my business?” In this free 45-minute live event, Phil Risher will break down the new SEO playbook home service businesses need to understand going into 2027.
This live event is for you if…
You want your home service business showing up when homeowners ask AI who to hire.
You want to know if ChatGPT, Gemini, and Google AI can actually find your business.
You want to understand what makes AI trust one business enough to recommend it over another.
You want to know what actually matters for SEO in 2027 and what doesn't.
You’re creating content but have no idea if it’s helping you show up in AI search.
You want to track your visibility in AI instead of guessing whether your marketing is working.
You want to prepare your business for a world where customers may never visit your website.
You want to understand what happens when AI agents start researching, contacting, and booking businesses for customers.
You don't want to wake up two years from now and realize you were still running the old SEO playbook.
What You'll Learn In 45 Minutes
1. Can AI Find You?
Learn how to determine whether your business is actually showing up when homeowners ask AI questions about the services you provide.
We'll break down how to track your AI visibility so you're measuring instead of guessing.
2. Can AI Trust You?
Getting found isn't enough.
We'll break down the signals that help AI understand your business and trust it enough to recommend it including your content, reviews, reputation, expertise, local presence, and overall digital footprint.
3. Can AI Choose You?
This is where things get interesting.
We're moving toward a world where your customer's AI agent may research businesses, visit websites, complete forms, make calls, and eventually help schedule service.
We'll show you what this shift means and what you should start preparing for now.
4. What Should You Actually Do in 2027?
You'll walk away with a practical playbook for what to prioritize now without throwing away everything that's already working.
This Webinar Is For You If...
You want your home service business showing up when homeowners ask AI who to hire.
You want to know if ChatGPT, Gemini, and Google AI can actually find your business.
You want to understand what makes AI trust one business enough to recommend it over another.
You want to know what actually matters for SEO in 2027 and what doesn't.
You’re creating content but have no idea if it’s helping you show up in AI search.
You want to track your visibility in AI instead of guessing whether your marketing is working.
You want to prepare your business for a world where customers may never visit your website.
You want to understand what happens when AI agents start researching, contacting, and booking businesses for customers.
You don't want to wake up two years from now and realize you were still running the old SEO playbook.
What You'll Learn In 45 Minutes
1. Can AI Find You?
Learn how to determine whether your business is actually showing up when homeowners ask AI questions about the services you provide.
We'll break down how to track your AI visibility so you're measuring instead of guessing.
2. Can AI Trust You?
Getting found isn't enough.
We'll break down the signals that help AI understand your business and trust it enough to recommend it including your content, reviews, reputation, expertise, local presence, and overall digital footprint.
3. Can AI Choose You?
This is where things get interesting.
We're moving toward a world where your customer's AI agent may research businesses, visit websites, complete forms, make calls, and eventually help schedule service.
We'll show you what this shift means and what you should start preparing for now.
4. What Should You Actually Do in 2027?
You'll walk away with a practical playbook for what to prioritize now without throwing away everything that's already working.
After You RSVP, You'll Receive
The calendar invite
Event reminders
A short pre-event form to complete
The calendar invite
Event reminders
A short pre-event form to complete
The Biggest Mistake Home Service Businesses Will Make
Treating AI search like another Google algorithm update.
This isn't simply another SEO tactic.
Think about the shift from the Yellow Pages to Google.
The businesses that won weren't the ones that kept running the same Yellow Pages playbook.
They adapted to an entirely different way customers found businesses.
We're entering another shift:
Yellow Pages → Google Search → AI Answers → AI Agents
You can't run yesterday's playbook and expect to win tomorrow's customer journey
After This Session, You'll...
You'll understand how search is changing, how to measure whether your business is showing up, what you need to improve to become a trusted recommendation, and how to start preparing for the rise of AI agents.
You'll leave with a clear answer to one question:
Is my business ready to get found, trusted, and chosen in 2027?
About the Host
Phil Risher is the founder of Phlash Consulting and a proven growth strategist for home service and e-commerce businesses. With deep experience in sales, operations, and digital marketing, Phil has helped companies generate over $47 million in revenue using data-driven strategies that work.
From running a $3M local branch to scaling businesses past 7–8 figures, Phil blends real-world operations expertise with powerful digital tactics like SEO, email marketing, and customer Aoptimization.
As a coach, speaker, and educator, he’s passionate about helping entrepreneurs grow with confidence through proven, practical playbooks.
Countdown to the LIVE EVENT:
Is Your Home Service Business Ready for the New SEO, AI Search & Ads Playbook?
01
Understand the 3 A’s Changing Home Service Marketing: AI Mode, Agents & Ads
Discover how the customer journey is shifting from traditional Google searches to conversational AI, AI-powered search results, and AI agents that can research and take action on behalf of homeowners. You’ll learn what this means for your SEO, Google Ads, website, reputation, and lead generation heading into 2027 and where paid ads fit into the new search landscape.
02
Learn How to Become a Business AI Can Find, Trust & Recommend
Discover how to turn the real questions your customers are already asking into content and information that helps AI understand your business. You’ll learn the Call-to-Content System and how customer calls, reviews, sales conversations, FAQs, and your website can become part of a powerful Knowledge Catalog that strengthens your digital footprint and helps Google and AI understand what you do, who you serve, and why customers should trust you.
03
Walk Away With Your 2027 Search & Marketing Roadmap
Get a practical roadmap for what to change now and what not to panic about. You’ll know how to prepare your home service business for AI search, conversational search, AI agents, and the next generation of paid ads without throwing away the SEO, Google Ads, website, and marketing strategies that are already working.
By the end, you’ll be able to answer three critical questions:
Can AI find me?
Can AI trust me?
Can AI choose me
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