LIVE EVENT
What Worked in 2026 Won’t Work in 2027
The New Marketing Playbook for Home Service Businesses
LIVE EVENT
Don’t Waste Money on This in 2027
The New SEO, AI Search & Paid Ads Playbook for Home Service Businesses
with Phil Risher
Wednesday, September 16, 2026
11:00 AM EST (45 Minutes)
SEO is changing. Google Search is changing. Paid ads are changing. And the way customers find and hire home service businesses is beginning to change with them.
For the last 15 years, the basic marketing playbook was pretty simple:
Get found on Google → send people to your website → turn them into leads.
That model isn't disappearing tomorrow.
But it's no longer the only game in town.
Customers are increasingly getting answers directly from AI, asking longer conversational questions, and interacting with Google's AI experiences instead of simply clicking through a list of websites.
Your source material specifically frames this as the transition from the website era to AI search and eventually to agents acting on a customer's behalf.
If you own a $1M–$10M home service business, this webinar will show you what we're changing now to prepare our clients for what's coming next.
What Worked in 2026 Won’t Work in 2027
The New Marketing Playbook for Home Service Businesses
SEO is changing. Google Search is changing. Paid ads are changing. And the way customers find and hire home service businesses is beginning to change with them.
For the last 15 years, the basic marketing playbook was pretty simple: Get found on Google → send people to your website → turn them into leads. That model isn't disappearing tomorrow. But it's no longer the only game in town.
Customers are increasingly getting answers directly from AI, asking longer conversational questions, and interacting with Google's AI experiences instead of simply clicking through a list of websites. Your source material specifically frames this as the transition from the website era to AI search and eventually to agents acting on a customer's behalf.
If you own a $1M–$10M home service business, this webinar will show you what we're changing now to prepare our clients for what's coming next.
This live event is for you if…
You want to know what actually changes with SEO in 2027 before your rankings and leads start falling.
You’re spending money on SEO and Google Ads and wondering if the old playbook is becoming obsolete.
You want your business to show up when customers ask AI tools who they should hire.
You want to know what to do now instead of waiting until your competitors figure out AI search first.
You’re tired of hearing that “AI is changing everything” without anyone telling you what you actually need to change.
You want to turn the questions your customers already ask into content that can help you get found in AI search.
You want to understand why your website is becoming only one part of how Google and AI understand your business.
You want to build a marketing asset your competitors can’t simply copy.
You want a practical roadmap for preparing for AI Mode, agents, and the next generation of digital marketing.
What You'll Learn In 45 Minutes
1. The 3 A’s changing home service marketing
We’ll break down AI Mode, Agents, and Ads and why these changes could fundamentally alter how customers discover and hire home service companies.
2. The shift from keywords to conversations
Traditional SEO was built around keywords.
AI search is increasingly conversational.
You’ll learn our Call-to-Content System for finding the real questions your customers are asking and turning those conversations into unique content designed for the new search environment.
3. Why your website is becoming a spoke instead of the hub
Your website still matters.
But it's no longer the only source AI can use to understand your company.
We’ll show you the internal and external information that makes up what we call your Knowledge Catalog including customer conversations, sales calls, documentation, content, reviews, and your website.
4. How to build your Knowledge Catalog
You'll see how to capture what your business knows, organize it, keep it updated, and identify the gaps between what customers are asking and what AI can currently find about you.
That gap becomes your content roadmap.
5. How to start preparing now
You don't need to blow up your entire marketing strategy.
You'll leave with a roadmap for what you should start building now so your business is better positioned as search continues to change.
This Webinar Is For You If...
You're working harder every year but keeping less profit.
You're wondering why revenue keeps growing but your bank account doesn't.
You're unsure if you're pricing jobs correctly.
You haven't updated your price book recently.
You don't know what your employees actually cost your business.
You feel stuck on the hamster wheel with no time to figure out your numbers.
You want to increase profit before adding more leads.
You want simple financial clarity not accounting jargon.
What You'll Learn In 45 Minutes
How to calculate the true cost of every employee using labor burden.
How labor costs affect profitable pricing.
Why outdated material pricing quietly destroys your margins.
The three biggest places profit disappears inside a home service business
A practical framework to determine whether your biggest issue is team costs, materials, or pricing.
A simple path toward consistently building a 15% net profit.
After You RSVP, You'll Receive
The calendar invite
Event reminders
A short pre-event form to complete
The calendar invite
Event reminders
A short pre-event form to complete
The Biggest Mistake You Can Make
The biggest mistake isn't ignoring AI completely.
It's either panicking and changing everything or assuming nothing is going to change.
AI doesn't have to be the thing that kills your lead flow.
For home service businesses willing to understand what's changing early, it can create an opportunity to get ahead while competitors are still following the old playbook.
FREE BONUS: The Call-to-Content Playbook
Attend the webinar and we'll give you the Call-to-Content Playbook we use to turn real customer conversations into content.
You'll learn:
How to find the best questions hiding inside your customer calls.
How to turn those questions into unique, experience-based content.
How to build a repeatable content pipeline instead of guessing what to write about.
After This Session, You'll...
You'll know what's actually changing, what isn't, and what you should be doing about it. Instead of being afraid of AI or chasing every new tool that comes out, you'll have a practical roadmap for preparing your home service business for the next evolution of Google, SEO, ads, and AI search.
About the Host
Phil Risher is the founder of Phlash Consulting and a proven growth strategist for home service and e-commerce businesses. With deep experience in sales, operations, and digital marketing, Phil has helped companies generate over $47 million in revenue using data-driven strategies that work.
From running a $3M local branch to scaling businesses past 7–8 figures, Phil blends real-world operations expertise with powerful digital tactics like SEO, email marketing, and customer Aoptimization.
As a coach, speaker, and educator, he’s passionate about helping entrepreneurs grow with confidence through proven, practical playbooks.
Countdown to the LIVE EVENT:
Ready to Learn the New SEO, AI Search & Paid Ads Playbook?
01
Learn the 3 A’s changing home service marketing: AI Mode, Agents, and Ads. Discover how customers are moving from traditional keyword searches to conversational AI and what this shift means for your SEO, Google Ads, website, and lead generation heading into 2027.
02
Discover how to turn the real questions your customers are already asking into content built for the new search environment. You’ll learn the Call-to-Content System and how customer calls, reviews, sales conversations, and your website can become part of a powerful Knowledge Catalog that helps Google and AI understand your business.
03
Walk away with a practical 2027 marketing roadmap showing you what to change now and what not to panic about. You’ll know how to prepare your home service business for AI search, conversational search, agents, and the next generation of paid ads so you can get ahead without throwing out everything that already works.
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