The 5 Marketing Pitfalls Costing Home Service Businesses 8–10% of Revenue (And How to Fix Them)
with Tom Casey and Phil Riser
If you’re spending serious money on marketing but still questioning the results,
this session will change how you see your entire strategy.
Wednesday, April 15, 2026
11:00 AM EST (45 Minutes)
You’re spending 8–10% of revenue on marketing and not seeing predictable growth.
You feel like you’re trying “everything” , SEO, mailers, social, trucks, signs — but nothing is stacking.
You’re constantly running offers and discounts just to get calls.
You feel dependent on an agency but don’t fully understand your own strategy.
You want to stop chasing leads and start owning your neighborhood.
You’re tired of marketing advice from people who don’t understand home services.
You want clarity on what actually matters — and what’s just noise.
What You’ll Learn in 45 Minutes
The difference between internally triggered purchases (pizza, vacations) and externally triggered purchases (AC repair, plumbing emergencies) — and why this changes everything.
Why discount-heavy marketing weakens your brand instead of strengthening it.
How to shift from “random acts of marketing” to a stacked frequency strategy.
What it really means to “Own the Neighborhood” and become 5-mile famous.
How to align print, trucks, SEO, social, yard signs, and messaging into one cohesive strategy.
The biggest mindset shift that simplifies your entire marketing plan.
Wednesday, February 18, 2026
11:00 AM EST (45 Minutes)
Purpose of This Session
You’ve consumed the $100M content but haven’t implemented much of it
You want more predictable lead flow beyond referrals and ads
You want offers that attract better customers, not cheaper ones
You want a real growth framework that fits home services
You don’t want to read another business book just to feel confused again
What You’ll Learn in 45 Minutes
The 4 Money Models from Hormozi’s newest book — and how they actually work in home services
How to apply the Core Four lead sources to a home service business (without guessing)
How to build front-end attraction offers that aren’t just “free inspections”
How to create retargeting offers for past customers who already know, like, and trust you
After You RSVP, You'll Receive
The calendar invite
Event reminders
A short pre-event form to complete
Access to the attendee
directory after the session
The calendar invite
Event reminders
A short pre-event form to complete
Access to the attendee directory after the session
The Big Mistake We’ll Fix
Most home service marketing is built like you’re selling something people want. You’re not. No one wakes up hoping their water heater fails. Home services are externally triggered, grudge purchases. If you market like you’re selling a vacation or a new pair of shoes, your messaging, offers, and strategy will always feel off. We’ll show you how to reframe your entire approach so when the trigger happens, you’re the first name they think of.
Free Bonus for Attending Live:
Free 45-Minute Marketing Strategy Consultation (Complimentary) Every attendee gets access to:
A 1-on-1 45-minute expert strategy call
Messaging and budget review Clear next-step recommendations tailored to your business
After this session, you’ll:
About the Host
Phil Risher is the founder of Phlash Consulting and a proven growth strategist for home service and e-commerce businesses. With deep experience in sales, operations, and digital marketing, Phil has helped companies generate over $47 million in revenue using data-driven strategies that work.
From running a $3M local branch to scaling businesses past 7–8 figures, Phil blends real-world operations expertise with powerful digital tactics like SEO, email marketing, and customer Aoptimization.
As a coach, speaker, and educator, he’s passionate about helping entrepreneurs grow with confidence through proven, practical playbooks.
About the Guest
Tom Casey is the Chief Visionary Officer of Griffin Service, a Jacksonville-based home services company specializing in HVAC, plumbing, and indoor air quality. A third-generation tradesman, Tom built his career through hands-on experience and what he calls a “PhD from the school of hard knocks.” Since founding Griffin Service in 2016, he has led steady growth and a team of 25 employees.
Known for his candid humor and big-picture leadership, Tom focuses on setting vision, driving innovation, and turning hard-earned lessons into lasting success.
Outcome of the Webinar
✅ Understand exactly why your marketing feels inconsistent
✅ Know what to stop doing immediately
✅ Have a simple framework for stacking your marketing efforts
✅ Walk away with a clear path to becoming the contractor people think of first
Plus, you can request a Cliff Notes PDF summary of the core concepts covered in the session. No pitch. Just clarity.
Ready to Increase Profit in Your Home Service Business
Without Becoming a Numbers Person?
01
Learn the 5 biggest marketing mistakes home service businesses make that cause wasted spend, weak messaging, and inconsistent results plus why most marketing feels confusing because it is not built for how homeowners actually buy.
02
Discover how to stop throwing 8–10% of your revenue at scattered tactics and start using a simple “Own the Neighborhood” strategy that makes your trucks, SEO, signs, social, mailers, and messaging work together.
03
Get a practical framework to spot what is hurting your marketing, cut what is not working, double down on what builds trust, and become the first contractor people think of when something goes wrong. If you want, I can also turn this into a more polished landing-page section or make it sound more high-converting and punchy.
© Copyright 2026. Phlash Consulting. All Rights Reserved.