How to Build a Profitable Price Book
to Scale Your Home Service Business in 2026
Unlock a professional, profitable, and scalable pricing system without knowing every nut, bolt, or micro-cost in your business.
Wednesday
December 17th
11:00 AM EST
Hosted by
Hosted by Phil Risher
Phil Risher
If you're a home service business owner generating between $1M and $10M per year, the next 12 months will separate the companies who grow effortlessly from those who grind. And the biggest differentiator? A profitable, strategic price book backed by a real sales system.
Join Phil Risher and Danielle Putnam for a live, interactive webinar where we break down the exact pricing and sales framework used by top-performing home service companies to increase profits, win more clients, and equip technicians to confidently sell without price-gouging or overcomplicating your numbers.
This Webinar Is for You If You Want To…
Get your technicians to sell confidently without turning them into salespeople
Stop being the #1 seller in your company and implement a repeatable, professional sales system
Eliminate time & materials guesswork and finally price correctly
Establish value so you stop getting price-shopped
Increase your prices AND win more clients at the same time
Build a price book that is actually profitable and scalable without tracking every single tiny cost
What You’ll Learn:
In this live session, you'll discover:
The Pricing Strategy That Works in 2026
How the New Flat Rate method helps you offer strategic options, protect margins, and eliminate sticker shock.
The 3 Core Elements of a Profitable Price Book
Why your “bottom option” must be affordable and how to build a good/better/best spread that moves clients upward effortlessly.
How to Build a Professional Sales System
Turn your techs into confident presenters, not pushy sales reps so your company stops relying on YOU to close everything.
How to Raise Prices Without Losing Customers
The psychology behind price increases and the framework that keeps customers saying YES.
Offense vs. Defense Pricing
Why obsessing over micro-costs keeps you stuck and how to shift into revenue-focused pricing that grows your business.
Free Bonus for Attending Live:
🎁 The 2026 Profitable Pricing Calculator
A dead-simple calculator to:
Establish your true billable hourly rate
Determine daily revenue targets per truck
Build your own profitable price book in under an hour
The Big Fear We’ll Solve
“But I don’t know all my costs… so how can I build a price book?”
Most owners get stuck trying to calculate every screw, part, and
margin. This defensive mindset kills profit.
We’ll show you a simpler, proven method that protects your margins without needing a perfect spreadsheet.
About the Guest
Danielle Putnam is the President of The New Flat Rate and a leading voice in the home service industry. With over two decades of experience, she has helped thousands of contractors simplify pricing, increase profits, and empower technicians to confidently present options without sales pressure.
A respected educator and former Executive Director of Women in HVACR, Danielle is known for her clear, practical approach to business growth.
Her work focuses on giving owners proven pricing systems that boost revenue, protect margins, and make scaling easier.
About the Host
Phil Risher is the founder of Phlash Consulting and a proven growth strategist for home service and e-commerce businesses. With deep experience in sales, operations, and digital marketing, Phil has helped companies generate over $47 million in revenue using data-driven strategies that work.
From running a $3M local branch to scaling businesses past 7–8 figures, Phil blends real-world operations expertise with powerful digital tactics like SEO, email marketing, and customer Aoptimization.
As a coach, speaker, and educator, he’s passionate about helping entrepreneurs grow with confidence through proven, practical playbooks.
Outcome of the Webinar
After this session, you will walk away with a complete understanding of how to build a profitable price book that scales your home service business in 2026, plus the exact tools to do it.
Ready to Grow Your Home Service Business with Giveaways?
01
Discover how home service businesses are using giveaways to attract high-quality leads, boost engagement, and generate buzz in their local markets.
02
Learn how to plan, promote, and run a profitable giveaway from choosing the right prize to turning participants into loyal, paying customers.
03
Get insider tips and proven tools to automate entries, track performance, and follow up effectively so every giveaway builds long-term brand growth and visibility.
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